Markus Hujara

Markus is VP Marketing & Communications at Greenfield. The storytelling expert brings 10+ years of experience in developing brands in the investment industry. He was CMO of CAPinside, an investment community acquired by Universal Investment in 2020. Other management positions include Berenberg and Commerzbank.

Markus is a trained journalist and holds a Master’s Degree in Rhetoric, Politics, and Philosophy from the University of Tübingen.

Publications from Markus

  • _Research
    Tags: , , Published On: January 9th, 2025

    On 23 February, Germany will elect a new parliament. The election comes in a year when Germany and Europe need to set their decisive course as a leading hub for the crypto industry and blockchain as a key technology. Together with Areta, we have compiled a position paper on the levers for innovation-friendly conditions and regulatory clarity for entrepreneurs, users and investors.

  • _Research

    Crypto is still a young breed. It grows new limbs almost every day. Our most critical and demanding job as fund managers is to assess which of these verticals could one day develop into leading narratives and significant market opportunities. Our predictions for 2025 represent verticals across the Infrastructure, DeFi and Consumer stack to which we generally attribute large and disruptive market potential.

  • Newsletter
    Tags: Published On: August 9th, 2024

    The summer edition of our newsletter covers Greenfield's latest investments in Layer3, Liquorice and Arcium. With Engagement Platforms and Confidential Compute, we dive into two of Greenfield's current research topics. We also provide recaps on Greenfield's Founder Offsite and the summer event season in general.

  • _Building
    Tags: , , Published On: June 12th, 2024

    Imagine you get rewarded for consuming content that is relevant to you anyway. Crypto can make it happen. EtherMail combines this idea with the most widespread and established communication channel on the Internet. We’ve backed EtherMail since co-leading their seed funding round in 2022 and witnessed the consensual email marketing narrative unfold. Today, EtherMail is launching its $EMT token. We take this milestone as an opportunity to summarize what has been built in the meantime and how email has evolved from a communication tool bridging the gap between Web2 and Web3 to becoming an integrated instrument in the Web3 engagement and payment stack.